Everyone TV: Freely Product Launch
Strategic Delivery for a National Streaming Platform Backed by the UK’s Major Broadcasters
🧠 Use Case
Everyone TV (formerly Digital UK) set out to launch Freely, the next-generation free-to-air streaming platform for UK viewers — blending traditional broadcast quality with IP-based content delivery.
The mission: bring the best of British television to as many homes as possible via smart TVs, seamlessly integrated with broadcaster content, stream stability, and modern UX expectations.
🔍 The Challenge
Rapid program setup following company rebrand and office move
New streaming product targeting 27M+ homes
Multi-stakeholder delivery: broadcasters, software vendors, and manufacturers
Synchronising diverse timelines across product, software, test, ops, and commercial
Coordination of a large-scale go-to-market campaign for launch readiness
💡 The Solution
💼 The Consultant Assignment
Embedded as external Software Delivery Manager
Reported into the senior leadership team
Led bi-weekly delivery and stakeholder meetings across content providers, software vendors, and manufacturer teams
Owned the high-level roadmap, integrating Jira timelines, test plans, and GTM requirements
🛠️ The Work
Scoped, coordinated, and sequenced software delivery across:
Operator App development (via partner YouView)
Broadcast stream integration
EPG metadata and viewer identity management
Created master delivery roadmap in Roadmunk, integrating dependencies from BBC, ITV, Channel 4, and Channel 5
Ran critical stakeholder workshops:
Data Strategy
IP Streaming
Metadata & ID Management
Managed service readiness alongside operational and test teams
Facilitated go-live and post-launch release cadence (Day 0, 30/60/90-day rollout)
🗓️ Timeline
Engagement: 18 months (Feb 2023 – Aug 2024)
Milestones: 6 major delivery phases, leading to phased launches and expansion
🚨 Results and Impact
📊 Results & Outcomes
🟢 Flagship Smart TV Launch Achieved
Successfully launched Freely on Hisense TVs in April 2024
Recently reached the milestone of 500,000 users
⚙️ End-to-End Delivery Coordination
Supported the entire launch cycle across 18 months
Led the delivery of a future-proof OpApp architecture used by additional manufacturers (e.g. Vestel)
🏆 Industry Recognition
Freely earned multiple broadcast innovation awards
Set the stage for expanded personalisation, FAST channels, and new platform integrations
🧭 Why This Matters
This case reflects Ancast Intelligence’s ability to manage high-stakes, complex software and product launches within multi-entity environments. From strategy and planning to on-the-ground delivery and operational readiness, we helped turn Freely into a national streaming reality.
🎯 "Deliver Broadcast Projects That Scale — with Data at the Core"
🚀 Ready to Launch Smarter?
Let’s explore how your platform, product, or streaming service can be delivered faster — with a roadmap that aligns tech, teams, and data-driven decisions.
[Book a Discovery Call →]
© Ancast Limited 2025
All Rights Reserved
Everyone TV: Freely Product Launch
Strategic Delivery for a National Streaming Platform Backed by the UK’s Major Broadcasters
🧠 Use Case
Everyone TV (formerly Digital UK) set out to launch Freely, the next-generation free-to-air streaming platform for UK viewers — blending traditional broadcast quality with IP-based content delivery.
The mission: bring the best of British television to as many homes as possible via smart TVs, seamlessly integrated with broadcaster content, stream stability, and modern UX expectations.
🔍 The Challenge
Rapid program setup following company rebrand and office move
New streaming product targeting 27M+ homes
Multi-stakeholder delivery: broadcasters, software vendors, and manufacturers
Synchronising diverse timelines across product, software, test, ops, and commercial
Coordination of a large-scale go-to-market campaign for launch readiness
💡 The Solution
💼 The Consultant Assignment
Embedded as external Software Delivery Manager
Reported into the senior leadership team
Led bi-weekly delivery and stakeholder meetings across content providers, software vendors, and manufacturer teams
Owned the high-level roadmap, integrating Jira timelines, test plans, and GTM requirements
🛠️ The Work
Scoped, coordinated, and sequenced software delivery across:
Operator App development (via partner YouView)
Broadcast stream integration
EPG metadata and viewer identity management
Created master delivery roadmap in Roadmunk, integrating dependencies from BBC, ITV, Channel 4, and Channel 5
Ran critical stakeholder workshops:
Data Strategy
IP Streaming
Metadata & ID Management
Managed service readiness alongside operational and test teams
Facilitated go-live and post-launch release cadence (Day 0, 30/60/90-day rollout)
🗓️ Timeline
Engagement: 18 months (Feb 2023 – Aug 2024)
Milestones: 6 major delivery phases, leading to phased launches and expansion
🚨 Results and Impact
📊 Results & Outcomes
🟢 Flagship Smart TV Launch Achieved
Successfully launched Freely on Hisense TVs in April 2024
Recently reached the milestone of 500,000 users
⚙️ End-to-End Delivery Coordination
Supported the entire launch cycle across 18 months
Led the delivery of a future-proof OpApp architecture used by additional manufacturers (e.g. Vestel)
🏆 Industry Recognition
Freely earned multiple broadcast innovation awards
Set the stage for expanded personalisation, FAST channels, and new platform integrations
🧭 Why This Matters
This case reflects Ancast Intelligence’s ability to manage high-stakes, complex software and product launches within multi-entity environments. From strategy and planning to on-the-ground delivery and operational readiness, we helped turn Freely into a national streaming reality.
🎯 "Deliver Broadcast Projects That Scale — with Data at the Core"
🚀 Ready to Launch Smarter?
Let’s explore how your platform, product, or streaming service can be delivered faster — with a roadmap that aligns tech, teams, and data-driven decisions.
[Book a Discovery Call →]
© Ancast Limited 2025
All Rights Reserved
Everyone TV: Freely Product Launch
Strategic Delivery for a National Streaming Platform Backed by the UK’s Major Broadcasters
🧠 Use Case
Everyone TV (formerly Digital UK) set out to launch Freely, the next-generation free-to-air streaming platform for UK viewers — blending traditional broadcast quality with IP-based content delivery.
The mission: bring the best of British television to as many homes as possible via smart TVs, seamlessly integrated with broadcaster content, stream stability, and modern UX expectations.
🔍 The Challenge
Rapid program setup following company rebrand and office move
New streaming product targeting 27M+ homes
Multi-stakeholder delivery: broadcasters, software vendors, and manufacturers
Synchronising diverse timelines across product, software, test, ops, and commercial
Coordination of a large-scale go-to-market campaign for launch readiness
💡 The Solution
💼 The Consultant Assignment
Embedded as external Software Delivery Manager
Reported into the senior leadership team
Led bi-weekly delivery and stakeholder meetings across content providers, software vendors, and manufacturer teams
Owned the high-level roadmap, integrating Jira timelines, test plans, and GTM requirements
🛠️ The Work
Scoped, coordinated, and sequenced software delivery across:
Operator App development (via partner YouView)
Broadcast stream integration
EPG metadata and viewer identity management
Created master delivery roadmap in Roadmunk, integrating dependencies from BBC, ITV, Channel 4, and Channel 5
Ran critical stakeholder workshops:
Data Strategy
IP Streaming
Metadata & ID Management
Managed service readiness alongside operational and test teams
Facilitated go-live and post-launch release cadence (Day 0, 30/60/90-day rollout)
🗓️ Timeline
Engagement: 18 months (Feb 2023 – Aug 2024)
Milestones: 6 major delivery phases, leading to phased launches and expansion
🚨 Results and Impact
📊 Results & Outcomes
🟢 Flagship Smart TV Launch Achieved
Successfully launched Freely on Hisense TVs in April 2024
Recently reached the milestone of 500,000 users
⚙️ End-to-End Delivery Coordination
Supported the entire launch cycle across 18 months
Led the delivery of a future-proof OpApp architecture used by additional manufacturers (e.g. Vestel)
🏆 Industry Recognition
Freely earned multiple broadcast innovation awards
Set the stage for expanded personalisation, FAST channels, and new platform integrations
🧭 Why This Matters
This case reflects Ancast Intelligence’s ability to manage high-stakes, complex software and product launches within multi-entity environments. From strategy and planning to on-the-ground delivery and operational readiness, we helped turn Freely into a national streaming reality.
🎯 "Deliver Broadcast Projects That Scale — with Data at the Core"
🚀 Ready to Launch Smarter?
Let’s explore how your platform, product, or streaming service can be delivered faster — with a roadmap that aligns tech, teams, and data-driven decisions.
[Book a Discovery Call →]
© Ancast Limited 2025
All Rights Reserved
Contact
Suite 5614, Unit 3A
34–35 Hatton Garden, London
contact@ancast.co.uk
+44 0330 223 1341
Contact
Suite 5614, Unit 3A
34–35 Hatton Garden, London
contact@ancast.co.uk
+44 0330 223 1341
Contact
Suite 5614, Unit 3A
34–35 Hatton Garden, London
contact@ancast.co.uk
+44 0330 223 1341